Small businesses, blog-based businesses, and online marketers are dedicated to delivering quality content on their business websites. You have a passion for your cause and you want your image to reflect the same. Putting up a website and/or blog used to be easy. It was straight forward process in terms of SEO and design.
The internet and technology are evolving and there are opportunities abound for every blogger and website owner. I lay out 4.5 steps to make your business website more effective in the marketplace.
4.5 Ways to Make Your Business Website Effective:
1. Make Your Site Mobile Ready
25% of internet traffic comes from mobile devices. If your business websites or blogs are not compatible, then you are only being 75% effective. Blogging platforms like WordPress and Empower Network are both optimized for mobile users. Plus theme websites like Woo Themes and Theme Forest have designs that will scale up with new technology.
You want as many people pinging your business website and there are software utilities that can optimize your traditional websites for mobile users.
2. Contact Made Easy
I don’t want to hunt down your contact form and neither does anyone else. Prominently feature your contact form and information. Many websites have a widget on either page that gives the telephone numbers, email addresses, and social media links to convey a message of a user-friendly website.
Also, your contact information should have a way for you to capture your visitor’s email. Your autoresponder should have a widget for this.
read the related post: the colors of marketing
3. Social Media
Do you have your social media sharing buttons? Can your fans like, follow, re-pin, comment, or tweet your content? Depending on your niche social media is ideal for your audience. There are a ton of social media widgets and applications for your business website.
As mentioned, earlier blogging platforms have themes that are social media-ready. It’s just plug-and-play. Comments, widgets that give status updates, and text messaging can help your customers engage your websites effectively.
4. Don’t Forget Your CMS
Flexible systems like CMS (content management systems) are a better way to blog and create dynamic websites with little technical knowledge. Stop using static pages they have become irrelevant and are unnatural to the search engines. WordPress is the most popular form of CMS and has many styles and functions for business websites and blogs.
4.5 Marketing 101 Marketing Success Systems
Now that you have made your sites more effective you need the right marketing system to grow your traffic. You need a marketing plan that fits your personality. iPas (Internet Prospect Acceleration System) can help you find your own marketing recipe.
There are several plug-and-play systems on the market. I use iPAS because it fits my marketing strategy. Look into several systems before you make your decision. It requires due diligence to find a market strategy that fits your personality and budget.
Effective Marketing + Effective Websites = more traffic leads, and sales.
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