Do you know your business colors of marketing? The psychological impact of colors makes a direct impact on your bottom line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers. Just look at the top brands like Target, Walmart, and Amazon. Why did they choose those colors?
You probably never paid attention to your color scheme. In fact, you likely didn’t give it any second thoughts. You picked what you liked and went with it. On the contrary, colors do make a difference. Black, red, yellow, and blue all have a certain aspect that resonates with your customers.
Colors evoke certain emotions, feelings, and tones that influence your audience’s physiology. Let’s look at some of the most popular colors that are used in marketing.
The Psychological Impact of Colors
Yellow – Stands for optimism, clarity, youthfulness, warmth, and cheerfulness.
Orange – Friendship, cheerfulness, confidence, warmth, intuition, optimism, spontaneity, cordiality, freedom, impulsiveness, motivation, excitement, enthusiasm, caution, aggression, action, courage, and success.
Red – Excitement, youthfulness, boldness, passion, activity, energy, leadership, willpower, confidence, ambition, power, hunger, love, appetite and urgency.
Purple – Creativity, imagination, wisdom, eccentricity, originality, individualism, wealth, modesty, compassion, eminence, respect, fantasy, royalty, and success.
Dark Blue – Trust, Trustworthiness, strength, order, loyalty, sincerity, authority, communication, confidence, peace, integrity, control, responsibility, success, tranquility, masculinity, water, serenity, coldness, productivity, and security.
Light Blue – Spirituality, thoughtfulness, contentedness, control, help, determination, self-sufficiency, modernity, goals, awareness, purpose, accessibility, and ambition.
Green – Peacefulness, growth, health, balance, restoration, equilibrium, positivity, nature, generosity, clarity, prosperity, good judgment, safety, stability, health, tranquility, money, relaxation, wealth, and fertility.
Gray – Balance, neutrality, and tranquility.
More Colors of Marketing
Pink – Love, tranquility, respect, warmth, femininity, intuition, care, assertiveness, sensitivity, nurture, and possibilities.
Brown – Friendliness, the earth, the outdoors, longevity, and conservatism.
Tan/Beige – Friendly and flexible.
Turquoise – Spirituality, healing, protection, and sophistication.
Silver – Glamor, Technology, gracefulness, and sleekness.
Gold – Wealth, prosperity, value, and tradition.
Black – Protection, drama, class, and formality
White – Goodness, innocence, purity, freshness, ease, and cleanliness.
Invoke Responses with Colors
Study this guide and use it with your next campaigns. Change up your Facebook Fan Pages to reflect the image of your brand.
There you have it… the colors of marketing. Now you know the impact your campaigns will have on your audience. See how you can incorporate this into your next campaigns. Or how you can and to your branding with different looks to convey a different message.
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