Constant content creation (consistency) is the foundation of any effective Internet marketing business. Most people do not know how important that statement really is. Online entrepreneurs miss the consistent part. Constant content creation is a long-term strategy for your business.
In the past, it was simple to put up a website, add a couple of pages, and sell. Competition was scarce and you could make a quick buck before you moved on to something else.
Now the competition is fierce. Your competitors are marketing on all platforms. They are using written content, audio, and video. They use info-graphics, email, and dare I say direct mail. Some even use Personal Business Assistants to help close top-tier products.
The New Era
In 2023 and beyond you must optimize your pages for mobile users. You must provide a steady flow of content to keep them engaged. Your keyword research and syndication are vital. How will your marketing campaigns help you increase traffic, capture leads, and convert sales?
Is your site doing well? Is it difficult to increase your website’s exposure? Do you have a plan for longevity with your business? Have you found a marketing mix that helps get your content to your niche or target audience? Confused about the direction of your online business? Lead with content and the rest will follow.
Here are 3.5 reasons why you should create content consistently:
1. Educate Your Visitors: The internet is called the super information highway for a reason. The search runs everything. People want to know things. That is why they are on your site. Also, educate before you sell. Top affiliate, network marketers, and direct sales markets have their own sites and do not just capture pages. This is why people blog. To educate and sell.
Your marketing will lead people to your websites or capture pages. Whether you offer free products, e-books, reports, or white paper the point is to educate, capture information, and then sell. This is why you want to produce continuous content. A stale website doesn’t get any visitors.
2. Search Engines Like Updated Websites: Search engines like updated sites. Search engines have their own algorithms for determining the relevancy of websites but most go by the date the content was published. Pinging your content to Google, Bing, and the other SERPS will keep your sites updated.
Quality Backlinks
3. Expand Your Link Building: Blogging, article writing, videos, podcasts, and social media give you a chance to build backlinks. The sharing of social signals, e-mail forwards, and blog sites picking up on your content will help develop a reputation with search engines. Furthermore, no one wants to link to a blog or website with sparse content. Who wants to share something that’s updated once in every blue moon?
3.5 Creating Content: I am a writer and speaker. Creating content is easy for me. But for those of you who have a hard time coming up with original masterpieces. There are options:
- Hire a writer – You can go to iWriter, Fiverr, Odesk, or other sites and have someone create original content for you. Test a couple of writers and find someone who writes like you. Make sure you check with Copyscape.com to see if it is original content
- Just write about what you know. Sit down, make an outline, and then write for 20 minutes. Stop and review a couple of hours later. You will like what you see.
Conclusion
A constant circulation of content will certainly guarantee that your viewers continuously see your website. Inform, educated, and entertain. Search engines enjoy constant content creation being pinged to their servers.
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