How to Build Trust and Become Referable
When you are new to the business world. You want to establish your foothold very quickly. You want to become referable. Sure you have the best product or service. You pride yourself on customer satisfaction. But every business says that. Trust me when you are face to face you are going to bore your client with what he has heard plenty of times.
For the service professionals like Realtors®, contractors, accountants, tax preparers, and consultants referrals are the lifeblood of your business. For internet, affiliates, and direct online marketers referrals lead to list building and going viral. Just like your body needs oxygen you need trust and trust leads to more business.
Think about when people trust you they do business with you. I have never heard anyone say, “I don’t trust him but I will buy whatever he is selling.” Just like your body needs oxygen… your business needs leads, sales, and raving clients who spread the word. Building trust can help you achieve that quickly.
4.5 Ways How to Build Trust and Become Referable
- 1. Be On Time – Arrive 15-20 minutes early. Be aware that parking might be a problem. Being early allows you to plan ahead, and get to know the surrounding areas and people. You will be relaxed and not rushed.
- 2. Do what you say you are going to do – Overdeliver and go beyond what they expect. If something happens… explain why you can not do it. If you don’t have the answer explain that you can find the answer (shouldn’t happen).
- 3. Finish what you start follow-up and follow through – Get back with them as you promised. Offer considerations if you don’t finish. Finish what you start.
- 4. Say please and thank you – In our fast pace world people forget to do this. Subconsciously this goes a long way. It’s an attitude of gratitude. Being considerate will lead to referrals.
- 4.5 Be Clear on how to build trust – Be clear on your outcome. Know your end result. When you are confident your clients will be confident in you. Clarity builds trust also.
How to Build Trust Online
These 4.5 Ways on How to Build Trust and Become Referable works online as well. You are building trust with your email list. If you are delivering value consistently (Be On Time) you will engage your lists. Show up on time for events and your own webinars.
If you have a new pre-launch, training, or product coming out make sure you deliver what you say you are going to deliver (Finish what you start and do what you say you are going to do). I see so many new deals postponed because the people started with the hype and forgot about getting over the hump.
Say please and thank you for your post comments, email follow-ups, and phone calls. Just because you are not physically present with your fans, team, clients, and partners don’t be rude. Show an attitude of gratitude.
This is how to build trust and become referable. Follow these 4.5 ways and you will see your business grow.
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